Brand & Identity
Extract brand voice, visual identity, and positioning to create reusable guidelines for downstream skills.
Apply Brand Styling to a Document
apply-brand-styling
Applies brand colors, typography, and heading structure to documents using a brand guidelines file. Supports Word, PDF, and presentations.
Contributed by Tim Petrella
Document Your Brand Voice
brand-voice-extractor
Analyzes your brand's existing content and produces a structured voice profile. Upload it to future AI conversations to keep all generated copy on-brand.
Contributed by Tim Petrella
Document Your Brand Glossary
brand-glossary
Produces a brand terminology glossary covering approved terms, terms to avoid, internal-to-customer language mappings, and branded term styling rules. Accepts existing style guides, product copy, or conversational input. Output is consumed by content generation skills to enforce consistent terminology across all channels.
Contributed by Tim Petrella
Research Your Competitors
competitor-overview
Researches a set of competitors identified by the user and produces a competitor overview document capturing each competitor's positioning, messaging, target audience, and market perception. Accepts a list of competitor names and the user's category for context. Output is a foundation document consumed by positioning briefs, comparison copy, and other downstream skills.
Extract Brand Guidelines from a Website
brand-guidelines-extractor
Extracts brand colors, typography, and usage patterns from a website into a structured guidelines file for downstream styling skills.
Contributed by Tim Petrella
Map Your Product Benefits
product-benefits-map
Produces a product reference document with enough specific information about each product or product line for a writer or downstream skill to produce good copy. Accepts a product catalog export and optional supporting material like homepage copy or brand docs. Output is consumed by downstream skills for writing product descriptions, emails, social copy, and landing pages.
Contributed by Tim Petrella
Write a Positioning Brief
write-positioning-overview
Produces a positioning brief from existing brand content, guided conversation, or both. Covers target customer, differentiators, competitive context, and anti-positioning. Output is a foundation document consumed by content generation, merchandising, and other downstream skills.
Contributed by Tim Petrella